Our Team
Vida Design Resource has a curated range of high-quality products across lighting, tile, wallcoverings, and furniture. With Dana and Kelly leading the way, our team proudly serves the Midwest, working closely with interior designers, lighting designers, architects, and other industry professionals.
We are committed to delivering beautiful, functional products backed by exceptional customer service. Our expertise in each product we represent ensures that we can support you and your clients throughout every project, ensuring satisfaction from start to finish.
Dana Leis-Goodman
Dana graduated with a Bachelor of Science in Interior Design from the University of Minnesota.
After graduation, Dana started her career as an Outside Sales Associate for Holly Hunt. She spent three years learning the design industry and sharing her knowledge of furniture, lighting, and textiles with designers throughout the Midwest.
The next chapter of her career took Dana to a small startup lighting company, Hennepin Made. She spent six years developing their trade program while building and fostering their rep distribution network throughout the US.
In January 2022, she decided it was time to build something of her own. With her love for design, products, and most importantly relationships, she launched Vida Design Resource.
Outside of work, Dana loves to play sports and stay active. She enjoys going on walks with her dogs, Hank and Beanz, and traveling with her husband, Keith. Their favorite spot (where they got engaged) is Samara, Costa Rica. Pura Vida!
Kelly Pohlman
Kelly graduated with a Bachelor of Science in Landscape Architecture from Iowa State University. Upon graduating, Kelly moved to Washington D.C. to pursue her landscape architecture career. During her six years working as a designer, she found enjoyment in creating visual interest in the outdoor built environment, and enhancing the human experience with texture, material, and lighting elements.
Working alongside various product representatives, her interest grew specifically in lighting. From there, she became a lighting sales associate for commercial interiors and exteriors in the D.C., Maryland, and Virginia area. She enjoys collaborating with and educating interior designers, architects, landscape architects, and engineers by using both her design sense/skills and product knowledge.
With their Midwest roots calling them home, Kelly and her husband welcomed the opportunity to relocate to the Madison, Wisconsin area. Kelly is excited to join the team at Vida Design Resource and expand her product offerings for the design community.
Outside of work, Kelly can be found cooking up a new recipe in her kitchen, riding bikes, camping, or catching a live music show